Thursday, December 14, 2006

Online Shopping and Unknown Merchants

Online shopping at renowned stores is surely out of harm’s way. However, when it comes to shopping at not-so-reputed or unknown stores, you must check there credentials. It’s not that the unknown online merchants are deceitful or unfair. The point is that you must be sure about the vendor you are purchasing from.

Here is a checklist of precautions you must take while interacting with an unknown merchant.

Who is the vendor?

No matter how tempting an offer is, you must check who is making that offer. Online shopping is crammed with the so-called “start-up offers.” As a matter of fact, not many of such offers are genuine. So don’t go drooling over such offers. Be wise and check the credibility of such offers.

Where is the vendor?

Besides knowing who your vendor is, you should also try to know your vendor’s physical location. Check out your vendor’s address and telephone number on the website. Call them up and talk to them. And if you don’t get their telephone number, it’s time to stop, and look out for another online merchant.

Beware of Recorded Messages

In case of unknown online merchants, you must talk to their representative. If all your calls are responded by a recorded voice, think ten times before purchasing anything from them.

Check out their Policy

Before purchasing any product or service from an unknown online merchant, check out their privacy policy as well as the refund policy. How do they keep your personal information secured? And what happens if you don’t like the product or service purchased by you?

You must have satisfactory answers to such questions before you type in your credit card number to buy what you want. Furthermore, you should look out for the starred (*) information. Sometimes the starred information completely nullifies what has been promised to you in the offer.

These precautions must be observed as a matter of course. Better safe than sorry!

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